A UK B2B lead generation agency that works the whole climb
Most agencies sell you one rung of the ladder and leave you standing on it.
We build the list to your ideal customer, send the email first, make the call second, and qualify every opportunity against criteria we agree with you. Then we build the website, the search visibility and the campaigns that make all of it land harder.
B2B only · UK-based callers · UK and international campaigns · Based in Hampshire, UK · Trading since 2025 · Lets Elevate Ltd, incorporated January 2026 · Company number 16997386
- Attract
- Engage
- Convert
- Retain
- Grow
- Lead generation
- Digital marketing
- Brand and web
The proof
The numbers, and where they come from
These are averages across our campaign history, stated so you can hold us to them.
None is a guarantee, and we will tell you at the start where your sector or proposition is likely to land against them.
- 01 82% Client retention Clients who continued or expanded with us after their initial agreed engagement
- 02 £6.4m+ Business won by our clients Value clients have reported winning from opportunities we generated. Their revenue, not ours
- 03 90% Appointments that go ahead Historical average across campaigns to date. Around one in ten is cancelled or rescheduled
- 04 1 in 2.8 Opportunities that become customers Historical average of qualified opportunities converting to closed business for the client. Varies by sector and by your own sales process
Pipeline calculator
Work out what your pipeline actually has to do
Put your own numbers in.
This does not model what we would produce for you - it works backwards from the target you set, so you can see the size of the job before anyone sells you anything.
Average first-year value, not lifetime.
Your own close rate. If you do not know it, three is a fair starting point.
The target, not the hope.
- 40Qualified conversations you need this year
- 4Qualified conversations a month
- £120,000What hitting that target is worth
- £3,000What one qualified conversation is worth to you
At £5,000 a month, that target is worth £120,000 against £60,000 invested - a return of 2.0x.
This is your own arithmetic, not a forecast. It uses the figures you entered and nothing else.
The investment figures are there so you can model a return. They are not a quotation, and nothing is priced on this website.
The sequence
Why the email goes first
A call into a cold list is a request for attention from someone who has never heard of you.
A call that follows an email you sent three days ago is a follow-up. The difference shows up in three places: more decision-makers take the call, the conversation starts on the subject rather than on who you are, and the appointments that come out of it are with people who chose to keep talking.
That sequence - profile the account, write to it, then phone it - is how every campaign on this site was run, and it is why 72% of the appointments on our largest one went on to a proposal. The Engage rung explains it in detail.
How we sequence email and calling
- Step 01 profile the account
- Step 02 write to it
- Step 03 then phone it
Services
What we do
Every one of these is run by us, briefed once, measured together.
You are not managing three agencies who have never spoken to each other.
- 01 / 03
Lead generation
The rung we are best known for. A list built to your ideal customer, an email that lands before the phone rings, a UK-based caller who follows it, and every opportunity qualified against criteria we agree with you first.
- 02 / 03
Digital marketing
The other half of the problem. Outbound reaches the buyers who fit your profile; this is how the ones you have not called yet find you, and what your prospect sees when they look you up after the call.
- 03 / 03
Brand and web
What everything else points at. One clear proposition, a website that answers the question your prospect arrived with, and the campaign pages that turn interest into a booked conversation.
The method
Five Rungs
Generating an opportunity is the second rung of five, not the whole job.
Five Rungs is how we look at the commercial journey end to end - Attract, Engage, Convert, Retain, Grow - so that the work we do for you at one stage does not leak away at the next. It is why we describe ourselves as a sales consultancy as well as a lead generation agency, and it is why we sell the marketing that sits under the calling rather than pointing at somebody else to do it.
Read Five Rungs in full
- Rung one: Attract the right companies can find you, and recognise themselves
- Rung two: Engage email first, then the call, into a list built to your profile
- Rung three: Convert qualified opportunities, handed over with everything your sales team needs
- Rung four: Retain the first project becomes the second
- Rung five: Grow more from the clients you already have
Opportunities opened
Companies we've generated opportunities with on behalf of our clients
- Arla Foods
- Sony
- Tesco
- University of Oxford
- Jaguar Land Rover
- Rolls-Royce
- Nestlé
- Britvic
- BAE Systems
- Kingfisher Group
- Mitie
- Centrica
- IHG
- AXA
- University of Southampton
These are organisations where our outbound work opened a qualified appointment or commercial opportunity for a client. They are our clients' prospects, not our clients.
Case studies
Three campaigns, in numbers
All three campaign clients are named on their case study pages by sector rather than by company, at their request.
-
Commercial solar 12x 12x return on investment. Multiple six-figure projects into pipeline. Qualified appointments sustained beyond eighteen months. Commercial solar -
IT and technology 127+ 127+ qualified appointments in twelve months. £3.8m+ of pipeline. 72% of appointments went to proposal. IT and technology -
Industrial automation Nine months Nine months. Enterprise-scale opportunities, built for commercial value rather than appointment volume. Industrial automation
Quality commitment
What a qualified opportunity means here
There is no universal definition of a good appointment, because your business is not universal.
Before a campaign starts we agree with you, in writing, what a qualified opportunity looks like - the company profile, the role, the need, the timescale, the next step - and we hold every opportunity we hand over to that list. If one falls outside it, we review it with you and put it right.
- the company profile
- the role
- the need
- the timescale
- the next step
The founders
Who you will be working with
Lets Elevate was founded by Leah Marlow and Lewis Hickish, who have worked in B2B outbound since 2012 - first as a caller and a new-business salesperson, then as the Operations Director and Sales Director of the same senior team.
One of them has spent a career winning business; the other has spent a career delivering on it. That is the whole idea behind the company.
Meet the founders-
Leah Marlow
-
Lewis Hickish
If you want more meetings, there are cheaper ways to get them.
If you want meetings that turn into proposals, and a website and a search presence that do not let those meetings down, that is the whole of what we do.
Book a call
Tell us what a good opportunity looks like for you
One conversation. We will tell you honestly which rung you are losing on, and what it would take to fix it.