Google Ads management for B2B, run on enquiries
Search is the only channel where the buyer has already decided they have a problem.
Lets Elevate builds and runs Google Ads accounts for B2B businesses - structure, keywords, negatives, copy, conversion tracking and the landing pages the traffic arrives on - and reports on the enquiries produced and what each one cost, not on clicks and impressions.
- Service
- Google Ads
- Delivered by
- Lets Elevate Ltd
- Based in
- Hampshire, UK
- Campaigns
- UK and international
- Talk to us
- 01489 326081
Why search gets the budget first
Everything else in marketing interrupts somebody. Search answers them. A person typing your service into Google this morning has a problem today, a budget conversation in progress, and a shortlist being formed - which is why a click there is worth several times one bought anywhere else, and why it costs more.
In B2B the volumes are small and the value per enquiry is large. That combination rewards precision and punishes sloppiness harder than any other channel: a hundred wasted clicks a week is a rounding error for a retailer and a third of the budget for you.
What we run
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Account structure and build, or a rebuild of an existing account that has grown wild
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Keyword and search-intent research, with match types chosen deliberately rather than left broad
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Negative keyword management, continuously - the single highest-return activity in a B2B account
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Ad copy written and tested in sets, not one version left running for a year
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Conversion tracking configured properly, including form submissions, calls and booked meetings
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Landing page recommendations, and the pages themselves where you want them built
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Bid and budget management, search term review, and monthly reporting with commentary
The first twelve weeks, honestly
A new account has no history, and the platform has nothing to optimise against. For the first eight to twelve weeks a meaningful share of the budget is buying data as much as buying enquiries: which terms convert, which ones look relevant and never do, which audiences waste money.
That is normal, it is unavoidable, and we would rather set the expectation now than explain it to you in month two. What is not normal is being unable to show what the data bought.
Every week of that period produces a list of negatives added, terms paused and hypotheses tested, and you see it.
Where B2B accounts leak money
Broad match with no negatives, so you pay for jobseekers, students, competitors and people looking for the free version.
Conversion tracking that counts page views instead of enquiries, so optimisation is aimed at the wrong thing. Traffic pointed at a homepage that offers ten next steps.
Location settings that quietly include "people interested in" your area rather than people in it. And bidding aimed at volume in a market where you only want the eleven companies that fit.
We check all five before we change anything, on a new account or an inherited one.
How the ads and the phone call help each other
Search terms tell you what your market is actually worried about this quarter, in their own words - which is the best possible input to the email sequence and the caller's opening.
It runs the other way too: what prospects say on calls tells us which terms are worth bidding on and which are noise. Running both under one roof means that loop actually closes.
FAQ
Questions
How much should a B2B business spend on Google Ads?
Enough for the account to gather data, which in most B2B markets means a four-figure monthly budget rather than a few hundred pounds. We will give you a realistic floor for your market before you commit to anything.
Is the ad spend included in your fee?
No. Advertising spend is paid directly to Google from your own account and is never billed through us.
Can you take over an existing account?
Yes. We audit it first and tell you whether it is worth restructuring or rebuilding, and we say which even when rebuilding is less work for us.
How quickly do enquiries start?
Clicks start on day one. Useful, optimised performance takes eight to twelve weeks while the account learns.
Do you manage Microsoft Advertising too?
Yes, where the audience justifies it. In some B2B markets it is meaningfully cheaper than Google for the same buyer.
- Attract
- Engage
- Convert
- Retain
- Grow
- Lead generation
- Digital marketing
- Brand and web
Send us your account, or tell us there isn't one yet.
Either way we will tell you what it would realistically cost to buy an enquiry in your market before you spend anything.
Book a call
Tell us what a good opportunity looks like for you
One conversation. We will tell you honestly which rung you are losing on, and what it would take to fix it.