LinkedIn marketing, worked by people rather than scheduled by software
LinkedIn is where your buyers are, and it is the profile a prospect opens after your email and before your call.
Lets Elevate runs it properly for B2B businesses - the company page, the founders' own profiles, original posts, short-form video and paid campaigns - with real engagement in real time rather than a queue of scheduled content nobody replies to.
- Service
- LinkedIn Marketing
- Delivered by
- Lets Elevate Ltd
- Based in
- Hampshire, UK
- Campaigns
- UK and international
- Talk to us
- 01489 326081
We do not use schedulers, and it is not a preference
Posting patterns, session behaviour, response timing and engagement quality are all measurable by the platform, and content carrying the signature of automation is quietly suppressed in the feed.
Content that arrives with genuine two-way engagement behind it is promoted. That is not a theory about the algorithm; it is how reach is allocated.
It also matters commercially, and this is the part that decides results. The value on LinkedIn is almost never the post.
It is the reply underneath it, the comment left on a prospect's own content, and the connection made off the back of that. A scheduler cannot do any of it.
A person can - and for a business built on human conversation, it is the same discipline you already buy from us, applied on a different channel.
The founders' profiles do more work than the company page
In B2B, personal profiles carry several times the organic reach of a company page, and buyers would rather follow a person than a logo.
So the programme is weighted toward the founders, or whoever in your business is willing to be visible - while the company page does the job it is actually good at: being the credible, complete, consistent thing a prospect checks.
We write the profiles, we plan the content, and where a founder is short of time we draft from a fifteen-minute call and send it back for approval. Nothing goes out in your name that you have not seen.
What we run
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Profile and page optimisation - headline, About, banner, featured, services, consistent with the website and the company record
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Original posts on a planned cadence, written for the profile they go out on
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Connection and follower growth aimed at decision-makers in your target sectors, not volume
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Comment and message management, and engagement on other people's content, which is where the conversations actually start
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Short-form video, scripted and directed remotely, edited with captions and branded graphics
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Paid campaigns - sponsored content, document ads, conversation ads and lead generation forms, with leads routed straight into your process
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Monthly reporting on reach, profile visits, conversations started and enquiries produced
Paid LinkedIn, and when to bother
LinkedIn is expensive per click and unmatched for audience quality - you can put a campaign in front of a named list of companies and a named set of job titles and almost nobody else.
That precision is worth paying for, but only above a certain spend: below roughly £1,500 a month there is not enough data coming back to optimise on, and you are buying impressions you cannot learn from.
We will tell you honestly whether you are at that level. If you are not, organic and video will do more for you, and we will say so.
How it fits the outbound
The email lands, the prospect looks you up, and the profile they find either confirms what the email said or undermines it. Then the call comes. Running the outbound and the LinkedIn together means the same proposition, the same words and the same proof are waiting wherever the prospect goes looking.
FAQ
Questions
Do you post on our behalf or do we?
We write and publish, and you approve. Everything that goes out in a founder's name is seen by that founder first.
Why not use scheduling software?
Because the platform can detect it and reduces reach accordingly, and because the value on LinkedIn is in replying to people, which software cannot do.
Company page or personal profiles?
Both, weighted toward the personal profiles, which carry far more organic reach in B2B.
What is the minimum sensible LinkedIn ad spend?
Around £1,500 a month. Below that there is not enough data to optimise a campaign on, and organic work will do more for the same money.
Can you generate leads directly from LinkedIn?
Yes, through lead generation forms and conversation ads, routed into your process the same way a campaign opportunity is.
- Attract
- Engage
- Convert
- Retain
- Grow
- Lead generation
- Digital marketing
- Brand and web
Open your own LinkedIn profile and read it as a prospect who has just come off a call with you.
If it does not back up what you said, start here.
Book a call
Tell us what a good opportunity looks like for you
One conversation. We will tell you honestly which rung you are losing on, and what it would take to fix it.